Thursday, October 27, 2011

Ten Things You Need To Know Before Hiring Your Brantford Real Estate Agent!

When it comes to selling your Brantford home, having a real estate agent can either cost or save you thousands of dollars, depending on the quality of the person you hire. When you put your home up for sale on the Brantford real estate market, it’s important that you hire a professional that you can trust. You want to make sure that your Brantford real estate agent is devoting time to marketing your home, looking out for your best interest and using their experience to help you make the best decision possible.

When hiring a Brantford or Brant County real estate professional, it’s important to know exactly which questions to ask. You need to have the right information before you enter a binding contract with your real estate agent. This will help you avoid stressful situations or costly errors in your Brantford, ON home sale. As strange as it might feel to ask a potential real estate agent a lot of questions, you need to remember that the right professional will be able to answer them all with ease.

The first step is to know which questions you should ask your potential Brantford REALTOR. These ten questions should give you all the information that you need to know:

Why should I list my home with you? There are many Brantford real estate agents out there with similar marketing tactics and cookie cutter responses to this question. You want to keep your eye out for the REALTOR with the most creative, outside-the-box and innovative marketing strategy. If their method isn’t current, then they’re probably not the right real estate agent for you.

What is your company’s track record? It’s important to get some background on how many homes your potential agent has sold in the past few years. Chances are if they have a higher volume of sales, then they have the resources to market your listing effectively and quickly. While this shouldn’t be your deciding factor, it is definitely something you should consider when you hire an agent.

How do you plan on marketing my home?
If your agent doesn’t have a unique plan for advertising your listing, chances are you‘ll be fighting for space with their other listings or other listings in their brokerage. Make sure that you know what the plan is for your listing marketing efforts ahead of time so you can ensure your home will get the attention it deserves.

What homes have you sold in the area?
You want to make sure that your agent knows your community. If they haven’t sold a home in your area, then they don’t know your neighborhood well enough. This is important because you’d ideally like your agent to know what other homes in your area have sold for. Make sure your real estate professional is familiar enough with your area that they can give you a good idea of what to expect from the transaction.

Does your broker control your advertising? You want your Brantford real estate agent to have primary control over your listing’s marketing efforts. If the broker controls ads, then your home will be competing for attention with other listings in the brokerage. If your agent controls your home’s marketing, then they can make sure it gets the attention it needs.

When you sell a listing, how close is the asking price to the selling price? You want to make sure you get the best possible value for your home, so if the agent in question is consistently selling homes for well below the asking price, then most likely there is a problem. You want to make sure that the numbers are close enough together that you’ll be getting the most out of your Brantford home sale.

How many buyers are you currently working with?
The more buyers your agent works with, the more likely it is that your home will sell quickly. You want your Brantford real estate agent to have access to interested buyers so that he or she can sell your home to them.

Do you have a reference list of clients I can contact? The best way to find out everything about the agent you’re interested in working with is to ask his or her past clients what they thought of their Brantford or Brant County real estate experience. It’s a way to do your research, find out the pros and cons of each agent you interview and make sure you found the professional who is the right fit for your needs.

Will I be able to get out of this, if need be? Nobody likes to bring this up, but things happen where you may not be 100% satisfied with the service you’re getting from a particular agent. When this happens, you want to make sure that you are able to get out of the contract and that your best interest will be served in that instance. This is part of knowing what you’re getting yourself into in this real estate transaction, so don’t be afraid to make sure you’ll be protected!

Asking these ten questions will help insure that you have found the right Brantford real estate agent to guide you through the ups and downs of selling your Brantford or Brant County home. If you have any questions about what to look for in an agent, don’t hesitate to contact me! Whether you choose to use my services or not, I’d love to help you start your home sale in any way I can. I hope to hear from you soon!

Wally Dufrat
RE/MAX Twin City Realty, Inc. Brokerage
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